Wolf & Badger secures £4.5m investment

Wolf & badger ny store

Multibrand concept retailer Wolf & Badger has received £4.5m in funding from Guinness Asset Management EIS Fund.

It will help support the company’s ambitious growth plans, which include building teams and technology, expanding its core markets in the UK, US and internationally, and new product development.

The company opened its first store in Notting Hill, London in 2010, followed by a shop in New York in March 2017and a store in the recently renovated Coal Drops Yard in London’s King’s Cross in July last year.

CEO George Graham, who co-founded Wolf & Badger with his brother Henry, said: “With this new capital we will be able to make it easier for our customers to discover and shop through our platform, and enable more independent, ethical designer brands to reach customers.”