Ted Baker sales continue to climb despite uncertainty

Ted Baker has fashioned a 14.2% group sales rise, despite an “uncertain macro environment”, as it drives its ecommerce business and ploughs ahead with global expansion.

The upmarket fashion brand’s total retail sales for the period increased by 14.3% – 8.4% on a constant currency basis – in the 19 weeks to June 10.

The year-on-year sales jump was generated, it said, despite external factors “continuing to impact trading conditions” across some of its global markets.

Online sales at Ted Baker jumped 35.9% – 32.3% in constant currency – during the period.

The company’s wholesale division also grew sales by 13.8%.

International growth

Meanwhile, the brand continued to grow its global footprint with store openings in Los Angeles, Paris, Shanghai and its first standalone shop in the Netherlands.

It added concessions in France, Germany, Japan, South Korea, the Netherlands and the UK, and relocated its Miami Aventura and Tokyo stores.

Ted Baker founder and boss Ray Kelvin said: “This continued good performance across all of our distribution channels is a reflection of the strength and appeal of Ted Baker as a global lifestyle brand.

“We are very pleased with the customer response during the period and, despite an uncertain macro environment, we remain positioned to deliver further progress and our expectations for the full year.”

Earlier this year, Ted Baker posted a jump in full-year profit, driven by sales growth in its key markets across the globe.

Retail sales surged 15% to £440.7m, with sales in the UK and Europe rising 10.7% to £279.5m, while revenues from its retail operations in the US and Canada grew 28.3% to £103.4m.

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