Amazon has launched a bricks-and-mortar grocery store that links purchases to shoppers’ mobiles, allowing them to pay for items without queuing at tills.
The online retailer’s latest push into bricks and mortar is called Amazon Go.
The shop will require shoppers to download a corresponding app and scan their mobile phone upon entering the store, after which it will use CCTV footage and sensors to track which items customers have taken off the shelves to purchase.
All purchases are collated into a receipt and sent directly to the customer’s smartphone once they leave the store.
Any item that a shopper decides not to buy in-store will be deducted from their receipt upon being placed back on the shelf it was picked up from.
Amazon has opened its first automatic payment-enabled grocery store in Seattle, where it also opened its first bookshop last November.
It is initially only open to the online behemoth’s employees, but will be open to the public early next year.
A statement from the online retailer said it has combined “computer vision, sensor fusion, and deep learning” to create the technology necessary to allow shoppers to pay for items in-store without putting them through a till, which has been developed over the past four years.
Amazon has not said whether Amazon Go will be linked to its Fresh offer, which launched in the UK in June.