Village Hotels has rebranded for third time in five years

Since 2012, the collection of 28 hotels, which have a strong focus on leisure and entertainment, has variously been known as Village Hotels Club, Village Urban Resorts and De Vere Village.

The company dates back to 1978 when bedrooms were added by the then owners, brewing company Greenall’s, to a squash club in Hyde, near Manchester. Village Hotels is today owned by KSL Capital Partners, a US-based fund specialising in the hospitality sector.

The news of the change in name came to light as Village Hotels announced it has completed a long-leasehold deal with Basingstoke and Deane Borough Council to develop a £20m, 153-bedroom hotel in Basingstoke, Hampshire. It marks the latest expansion for the brand which intends to double its UK portfolio over the next five years.

Located in the mixed-use regeneration area of Basing View business district, the hotel will feature a restaurant, pub, Starbucks coffee shop, meeting rooms, and Village Gym with indoor swimming pool.

Iain Stackhouse (pictured), head of property at Village Hotels, said: “We’re excited to add Basingstoke to our network and take another step forward to grow our presence across the south. We’re fully funded and serious about growth, with investment capital secured, and so are looking for new partners and the next locations to keep up the pace of our expansion plans.”

Village Hotels currently has a further two sites under development at Lakeside North Harbour in Portsmouth and Bristol.

Last month Paul Roberts was appointed chief executive of Village Hotels, after stepping down from the same role at Malmaison and Hotel du Vin.

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