UAE’s Rotana celebrates its 25th anniversary

Rotana chairman Nasser Al Nowais.

UAE-founded hotel management company Rotana has completed 25 years of working in the tourism and hospitality industry in the region.

Founded in 1992, Rotana started its journey with the opening of Beach Rotana Abu Dhabi the following year.

While the brand’s initial expansion and growth strategy focused on its home market of the UAE, Rotana branched out into the wider region in 2000 with the opening of its first hotel in Beirut, Lebanon.

Today, Rotana has grown to have 56 operating properties in 21 cities across 13 countries in the Middle East, Africa and Turkey.

Rotana currently operates a total of 15,195 rooms across its operating regions, and more than 11,000 people, from different nationalities and backgrounds, work for Rotana from 104 countries around the world.

Until date, Rotana has hosted more than 225 million guests at its hotels around the world.

“It has been quite a journey these past 25 years, and a deeply rewarding one at that,” said Rotana chairman Nasser Al Nowais, in a statement.

“Rotana today is the result of a shared vision and many years of tireless effort and commitment towards that vision. Beyond the pride of having our brand evolve into one of the largest and most reputable hotel operators in the region, what gives us the greatest sense of accomplishment is that we were able to become who we are today by holding firmly to our values, beliefs and the standards that we set for ourselves when we first started our journey all those years ago.”

He added: “As we celebrate this important milestone, I express my sincere gratitude and appreciation to all those who have contributed to our company’s growth – our valued guests for making Rotana their hotel of choice, our partners for their support and for believing in us, and not least, our employees whose hard work and dedication has been the real cornerstone of our success.”

During its two-and-a-half decades of being in business, the company has received more than 350 regional and international awards in recognition of its performance.

As it completes 25 years of operations, Rotana has a pipeline of 49 properties located in 26 cities in the Middle East, Africa and Turkey under various stages of development. Seventeen of these hotels will open before the end of 2018, adding a further 3,877 keys to the company’s existing inventory.

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