Jumeirah Hotels and Resorts named UAE’s strongest hospitality brand

View of the Burj Al Arab from Jumeirah Al Naseem.

Jumeirah Hotels & Resorts is the UAE’s heathiest hospitality brand according to the first-ever global brand health rankings released by YouGov BrandIndex.

Data from YouGov’s global daily brand tracker showed the Dubai hotel group achieving the highest brand health perception scores among consumers in the Emirates, placing it ahead of competitor hospitality groups Hilton and Rotana.

Sheraton and Le Meridien complete the top five strongest hospitality brands in the UAE over the past 12 months.

YouGov UAE Brand Health Rankings: Top 5 – Hospitality

  1. Jumeirah Hotels & Resorts
  2. Hilton Hotels & Resorts
  3. Rotana Hotels & Resorts
  4. Sheraton Hotels & Resorts
  5. Le Meridien Hotels & Resorts

The brand health rankings used BrandIndex’s Index score for the list which assesses overall brand health. The Index score takes into account perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommend the brand to others.

Scott Booth, YouGov’s head of data products in MENA commented: “YouGov’s BrandIndex demonstrates the strength of Dubai and Abu Dhabi’s locally established hospitality brands, with Jumeirah topping the list and Rotana in third. Jumeirah in particular has done well to distinguish itself not only as a premiere, aspirational hospitality brand, but also as a lifestyle, leisure and dining brand in the UAE. The breadth and strength of Jumeirah’s presence in the lives of residents helps boost them above global competitors in a crowded market for hoteliers.”

YouGov BrandIndex operates in 32 countries across the globe, covering markets in North America, South America, Europe, Africa, Asia and Australasia. The Inaugural Global Brand Health Rankings were conducted across sectors in 30 countries worldwide.

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