From January to May 2017, the emirate of Abu Dhabi recorded almost two million hotel guest arrivals (1,965,436), a 4% growth compared to the same period in 2016, according to figures released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
Of this figure, domestic visitors account for more than 600,000 hotel guests across the emirate’s 167 hotels and hotel apartments in Abu Dhabi, Al Ain region, and Al Dhafra region.
Internationally, China is the largest source market with 160,902 hotel guests so far this year. India stays as the second largest international source market with 136,000 hotel guests, followed by the UK with 104,000, the US with more than 67,000 and Saudi Arabia with more than 62,000 arrivals.
HE Saif Saeed Ghobash, director general, TCA Abu Dhabi, said in a statement: “Our efforts in May capitalised on the growing popularity of the emirate in China as a tourist destination, with our promotional team conducting a four-city roadshow, and participating in the ITB China Exhibition 2017 in Shanghai.
“Our Abu Dhabi Convention Bureau team spearheaded a delegation representing an array of new products to Germany to participate in IMEX Frankfurt 2017, the worldwide exhibition for incentive travel, meetings, and events (MICE), targeting corporate business growth from high-performing sectors of the German economy, in particular the medical, automotive, and financial services sectors.”
Ghobash added: “Looking ahead, we have some exciting upcoming events including the welcome return of Abu Dhabi Summer Season to the emirate between 20 July and 20 August, with its selection of entertainment and promotions across the emirate, which is expected to appeal to domestic visitors, and especially those from India and Saudi Arabia.”
Also this summer, TCA Abu Dhabi will be initiating a fully integrated consumer marketing campaign focusing on holiday decision-makers in Saudi Arabia’s major metropolitan centres, positioning Abu Dhabi as an ideal destination for summer holidays, promoting an array of offers, attractions and events that cater to both families and young travellers.