As President and CEO, Rendle will be responsible for the company’s strategic direction, successful implementation and achievement of its near- and long-term growth plan, and day-to-day global operations. Rendle has spent 16 years of his 30-year career at VF Corp and most recently served as President and COO. In this role, he oversaw the company’s Outdoor & Action Sports, Jeanswear, Imagewear and Sportswear coalitions. He was also responsible for VF’s Global Supply Chain and Direct-to-Consumer platforms.
Rendle also served as Vice President, VF Corporation; Group President, Outdoor & Action Sports Americas, and as President of VF Outdoor Americas, where he oversaw The North Face, JanSport, Eagle Creek® and Lucy brands.
Wiseman, who currently serves as CEO of VF Corporation, will work with Rendle in transition and will continue to lead the VF Board of Directors.