Ralph Lauren on Friday announced the promotion of David Lauren to Chief Innovation Officer and Vice Chairman of the Board. Ralph Lauren’s son David, who has been with the Ralph Lauren company for over a decade, assumes the new role to “continue to evolve the company from the core of its iconic brand,” according to Larsson’s statement.
David Lauren joined the company in 2000 as Executive Vice President, Global Advertising, Marketing and Communications to oversee the company’s global advertising and marketing campaigns and the Ralph Lauren website. He was added to the company Board in 2013 and he will continue to serve on the Board in his new role.
The American company has tried to increase sales for the better part of 2016. Since Lauren’s departure and Larsson’s appointment in 2015, the company has made several leadership changes, layoffs and store closures. In June, Ralph Lauren hired former Coach executive Jane Nielsen as Chief Financial Officer, and the company hired Bill Campbell and Jeff Kuster in July as Corporate SVP of Global Supply Chain and Inventory Management and Group President for the Americas, respectively. Ralph Lauren also held a see-now-buy-now runway show during NYFW to boost sales.