Much loved designer wellies brand Hunter Boot increased its revenue by 19% to £113.7 million in 2015 as it continued to invest in the business to develop its position as a global lifestyle company. Sales were particularly strong in North America with a 33% increase on the previous year.
“The brand segmentation strategy and investment into expanding the product offering has been particularly valuable, with new styles in footwear, outerwear and accessories performing well,” said Vincent Wauters, Chief Executive Officer.
Sales were particularly strong in North America with a 33% increase on the previous year. Meanwhile, the British heritage brand continued to develop itself in Japan with the opening of its second global flagship store in Tokyo in March 2016.
In line with expectations, EBITDA for the 12 months to 31 December 2015 fell to £14.1 million from £15.6 million in 2014 as the brand invested in its new London flagship store and outlet store at Bicester Village, as well as its logistics properties and global e-commerce platform.
“We have put particular focus on growing the Hunter team, building for the future by promoting from within and investing in new talent,” added Wauters.
“The measures we have put in place in 2016 will put us in a strong position going into 2017, as we continue to grow and realise the brand’s true potential.”