Harrods has confirmed July 3 as the opening date of its new concept store at Westfield London, which will be known as Harrods Outlet.
As first revealed in May, the new 80,000sq ft, two-storey store will sell excess seasonal stock unsold due to the coronavirus lockdown in a space designed to support social distancing.
This edit, including womenswear, menswear, beauty, accessories, childrenswear and home, will be selected form the Harrods sale, which will also be hosted more widely online.
Harrods said its new outlet store would remain open for at least until the end of this year and allows retailer to adapt to “changed circumstances” and “grow in undoubtedly challenging times” due to the coronavirus pandemic.
The Harrods Outlet will also create room for a wider product selection of new-season product in the flagship Knightsbridge store.
The outlet store will house an edit of 100 headline fashion and accessory brands across womenswear, menswear, childrenswear and accessories.
Beauty enthusiasts will also be treated to an edit of some of the most sought-after beauty and makeup products.
“It’s important that our customers will still be treated to the renowned Harrods experience whilst shopping at Harrods Outlet, and this will come from the strength of the edits available in the new concept store,” Harrods fashion director Lydia King said.
Annalise Fard, beauty, fine watches & jewellery and accessories director at Harrods, said:
“Harrods Outlet will be the perfect opportunity to celebrate a curation of some of the best beauty and accessories products in the market.”
Over the past year, Harrods announced a number of brand innovations that will take the core business out of Knightsbridge for the first time, such as the first H Beauty concept in Lakeside, to the extension of Harrods personal shopping experience in Shanghai at The Residence – both of which are due to launch later this year.
Harrods’ Knightstbridge flagship has already reopened after lockdown restrictions on non-essential retail was lifted earlier this month.
Read the full article here – retailgazette.co.uk