Decathlon revenues exceed 10 billion euros in 2016

Marking 40 years of operation, Decathlon is in good shape. The French sporting goods retailer revealed on Monday a 12% lift in revenues during 2016 (+4.4% on a like-for-like basis), reaching 10 billion euros, excluding taxes.

In France, the chain store, which opened eight additional domestic outlets over the 12 months, recorded a sales growth of 2.2%, or 3.3 billion euros. Online sales for the year represented 4.1% of total revenues, compared to 3.1% in 2015, it said.

Decathlon revealed international sales represented 67% of total revenues. The chain opened an extra 164 outlets, and entered five new markets (Mexico, Ivory Coast, Malaysia, Singapore and Slovenia) in 2016, taking its reach to 28 countries and 1,176 stores (including franchises).

France remains Decathlon’s biggest retail market by far with 301 stores, followed by China and Taiwan (214) and Spain (149).

Decathlon is said to be eyeing Israel in 2017, as well as Canada and The Philippines.

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