Coach opens pop-up store in Covent Garden

American luxury fashion company Coach has opened a pop-up store in London’s Covent Garden just in time for the holiday shopping season.

Located in one of London’s hottest shopping destinations, the store is flanked by a large, three dimensional T-rex figure, the star of the brand’s holiday campaign and 1941 collection.

The Covent Garden pop-up offers an array of small leather goods, including colourful handbags from the gifts collection. It will be open until 13 November.

Prehistoric beasts were also the stars of Coach’s childrenswear capsule collection for French boutique Colette, launched at New York’s American Musem of Natural History at the end of October.

Coach is also hosting an immersive retail experience at its Regent Street store on 11 November. The brand will offer limited edition styles that are not available anywhere else, a customisation service for its Rogue bag and other in-store experiences.

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