Barbour links with John Lewis, National Trust for conservation campaign

As consumers become ever more eco-aware, brands and retailers are responding with special initiatives to promote sustainability and also ensuring that their customers and prospective customers are aware of what they’re doing.

At the weekend (and also next weekend), heritage outerwear label Barbour linked up with department store retailer John Lewis and Britain’s National Trust for talks that focus on the importance of caring for the environment.

The initiative took place in John Lewis’s Oxford Street, London flagship and featured National Trust rangers talking about some of the popular locations the body manages and the wildlife that lives at these locations.

It’s the kind of event that wouldn’t have happened in such a store only a few years ago, but now reflects the rapidly changing nature of retail, of what matters to consumers and of new ways to engage with those consumers.

Each 30-minute talk includes a question and answer session and looks at conservation projects such as Whitburn Coastal Park nature reserve at Souter Lighthouse and The Leas.

John Lewis sells the Barbour brand, including its National Trust collaboration product.

Barbour teamed up with the National trust last year on a product collaboration and promised to contribute at least £25,000 from the proceeds to the body to support its conservation work.