AllSaints to open new store on Kensington’s Brompton Road

Contemporary fashion brand AllSaints expands its UK footprint with a new store opening on London’s Brompton Road this week.

Launching on Saturday 17 June in the prestigious retail destination of Knightsbridge, the 3,523 sq ft boutique will house both the womenswear and menswear collections alongside ‘The Capital Collection’ handbag line, commencing with the Spring Summer 2017 season.

AllSaints has 18 stores in London, including locations in Covent Garden, Regent Street, St Paul’s, Shoreditch and at Westfield Stratford City. The British brand has been also expanding its international footprint with new stores launching in the US, Latin America and Europe throughout the last year. In total, there are 233 AllSaints stores across 24 countries, with 85 locations in the UK.

The international expansion has helped to the brand increase its global appeal, with more than 50% of its revenue now coming from overseas. Growth continues exponentially in Korea, Taiwan and Japan and the label continues to thrive in the United States, Canada and Mexico, it said.

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