Lidl Launches Private Label Brand For Croatian Products

Lidl’s Croatian unit has presented a new private label brand aimed at promoting the sale of Croatian products in foreign markets. Croamore will initially consist of more than 90 products from Croatia, as well as some from the Balkan region.

The new brand will be presented to local customers in over 30 countries, in more than 300 Lidl stores during ‘Croatian Product Week’.

Lidl Launches Private Label Brand For Croatian Products

The products include meat, fish and dairy products, spices, desserts and drinks.

Last year, Lidl Hrvatska exported nearly €9 million worth of Croatian products abroad, almost double the amount compared to 2014.

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