Kate Spade is getting back into perfumes. The American ready-to-wear brand, which has previously partnered on fragrance with Elizabeth Arden before working with The Perfume Center, has now signed an 11-year global licensing agreement with Interparfums.
According to the agreement, Interparfums will take charge of Kate Spade’s perfume lines and associated products including creation, production and distribution. The products will be sold in department stores, perfume stores, duty free outlets, and Kate Spade’s own-stores, starting from autumn/winter 2020/2021.
“Perfume is an aspirational product category and an ideal way to introduce our customers to the joy and femininity that have gained our brand recognition,” said Anna Bakst, executive director and president of Kate Spade.
Owned by Tapestry Group since 2017, Kate Spade saw its recent third quarter revenue increase by four percent to total $281 million. Parent company Tapestry Group also owns the brand Coach, for which Interparfums has held the licence for its fragrances since 2015, as well as Stuart Weitzmann.
“With a strong presence in the United States and South America, the Kate Spade brand also shines in Asia and we are convinced of its international potential,” said Interparfums executive director and president Philippe Benacin.
Tapestry Group reported a revenue total of €1.33 billion for the same time period with a one percent increase compared to the year before. The business recently appointed Tom Glaser as its new chief of operations on May 29.
Interparfums had a turnover of €455 million in 2018. The group holds licences for perfumes and cosmetics for brands including Coach, Jimmy Choo, Boucheron, Van Cleef & Arpels, Karl Lagerfeld, and Repetto.