Iconic British brand Ghost London is opening its second standalone store outside of London at Meadowhall shopping centre in Sheffield. Following hot on the heels of the womenswear brand’s first regional store, which opens this Thursday at the Victoriagate scheme in Leeds, Ghost has announced it has taken a 900 sq ft unit on Meadowhall’s Park Lane.
The boutique will stock designer fashion and occasion wear, including ready-to-wear, beachwear and the company’s dye-to-order bridal range.
“We continue to grow the brand from strength-to-strength and the new site will become a top performer,” said Touker Suleyman, Chairman of Ghost London.
Adjacent to Ghost, Hawes & Curtis is to launch a 900 sq ft store at Meadowhall, also marking the regional debut for the heritage brand.
The lettings coincide with the first stage of the shopping centre’s £60m refurbishment programme nearing completion, with both levels of The Arcade, from M&S to the iconic central dome benefiting from an extensive makeover.
In addition to Ghost London and Hawes & Curtis, coffee brand Nespresso will open a kiosk, while JD Sports will increase the size of its store from 9,500 sq ft to 11,400 sq ft.
Richard Crowther, Asset Manager for British Land, said: “As we continue to increase Meadowhall’s choice and variety, the mass of new signings is testament to our status as the number one shopping destination in the region. Securing brands for their regional debuts further strengthens our offering, whilst Meadowhall’s strong performance is also reflected by a growing trend amongst existing retailers to upsize.”