Coty has partnered with premium beauty retailer Douglas to launch Kylie Skin, Kylie Jenner’s skincare line, in Europe.
First launched in May 2019, Kylie Skin will roll out in full distribution to over 2,000 doors in 25 countries with the Douglas Group, in honor of the brand’s one-year anniversary.
Douglas will offer six products from the Kylie Skin line, including a foaming face wash, walnut face scrub, moisturizer, eye cream, vanilla milk toner and vitamin C serum. All Kylie Skin products are vegan, cruelty-free, gluten free, paraben-free and sulfate-free.
According to Coty, which also took control of Kylie Cosmetics after Jenner sold the majority stake of her beauty business to the company in November 2019, the European debut of Kylie Skin is the latest step toward expanding the brand’s global influence.
“We have started to build a strong foundation to support our strategic partnership with Kylie Jenner,” said Simona Cattaneo, president luxury brands at Coty.
“The launch of Kylie Skin in Europe is a next step as we accelerate the integration and build Kylie Jenner’s beauty businesses into a global powerhouse brand.”
“I am so excited to be celebrating Kylie Skin’s first birthday by launching in Europe, at Douglas,” said Jenner.
“So many of my fans have been asking me to make my skincare available in Europe, and I’m so happy that they’ll now be able to make my favorite products a part of their daily lives, too.”
In the U.S., Kylie Skin is currently available through beauty retailer Ulta and via the brand’s e-commerce site.
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