Biossance, the clean beauty brand owned by Amyris Inc., has launched in the UK this month through a partnership with UK-based e-beauty retailer Cult Beauty.
Known for its vegan, cruelty-free products, Biossance has arrived exclusively at cultbeauty.co.uk with a curated selection of its most popular products, including its squalane and vitamin C rose oil, squalane and peptide eye gel, and squalane and probiotic gel moisturizer, among others.
“We are proud to continue our global expansion into the UK market by introducing the best performing skincare with clean and sustainable formulas that deliver unprecedented results,” said Catherine Gore, president of Biossance.
“Our products use the most effective and conscious ingredients. We want our consumers to know that what they are putting on their skin is good for them, the environment and is ultimately giving them their healthiest skin yet.”
First launched in 2015, the Biossance brand arrived at another major beauty retailer — Sephora — in 2017, and launched across all 668 ‘Sephora Inside JCPenney’ stores in the fall of 2018.
On top of the UK, the brand’s products are currently available in the U.S., Canada, Brazil, Mexico, Southeast Asia, Australia and New Zealand. Its expansion is testament to the growth of the natural and organic cosmetics market, which is projected to reach $23600 million USD by the end of 2025, growing at a CAGR of 9.4% during 2019-2025, according to a 2019 MarketWatch report.
In addition to expanding its retail presence, the brand has further boosted its popularity through strategies including the appointment of Queer Eye star Jonathan Van Ness as its first celebrity ambassador, and launching ‘The Clean Academy,’ an interactive, educational platform, in 2019.