A project aiming to tackle the issue of single use plastic in the beauty industry will roll out thousands of cosmetics vending machines across busy high streets, retail stores, university campuses, train stations and garden centres.
The initiative is led by Beauty Kitchen, which is on a mission to create the most effective, natural and sustainable beauty products in the world.
Starting from April 2020, the brand’s refill stations will launch in 1,000 UK locations, helping save over 100 million single use plastic bottles. The roll out is expected to be completed in 2022.
Using the touch screen operated machines, consumers will be able to buy the brand’s shampoo, conditioner, body wash, hand wash and facial cleanser, which are organic, vegan, microplastic free and Leaping Bunny Certified.
The products will come in reusable aluminium bottles for as little as £5 for 500ml.
Beauty Kitchen said the project has been designed using Cradle-to-Cradle principles, with all machines manufactured in the UK in an exclusive partnership with vending technology experts RBC Group.
The bulk dispensing bottles are collected by the company and washed and reused with all of its other packaging.
Founder of Beauty Kitchen Jo Chidley said: “Beauty Kitchen exists to pioneer sustainable change in the beauty industry. Whilst being the first UK high street beauty business to become a B Corporation and launching Return • Refill • Repeat was a great start, the Refill Stations will bring access to the circular economy to millions of households.
“We hope that other beauty and household brands and retailers will collaborate with us to extend the impact of our innovation.”
The company’s first refill station opened at Boots Covent Garden in August, however the concept has been refined since then for consumer ease of use, safety and hygiene.